Brand Guidelines
Official design standards for the Breakpoint Partners brand. Use these guidelines to maintain consistency across all touchpoints.
Logo Downloads
Download our logo in multiple formats. Always use the appropriate version based on your background color.
Safe Zone
Always maintain adequate clear space around the logo to ensure maximum visibility and impact. The safe zone prevents other visual elements from crowding the logo and maintains its integrity across all applications.
Logo Usage Guidelines
Follow these guidelines to ensure the logo is always presented correctly.
Correct Contrast
Light logo on dark backgrounds
Adequate Spacing
Maintain proper clearance
Don't Do This
Avoid these common mistakes to maintain brand integrity.
Wrong Colors
Never change logo colors
Distorted
Maintain aspect ratio
Poor Contrast
Wrong version for background
Rotated
Keep logo horizontal
Added Effects
No shadows or outlines
Crowded
Respect safe zone
Color Palette
Our brand colors are carefully chosen to convey energy, professionalism, and clarity. Use these colors consistently across all brand materials.
Strawberry Spinach Red
Primary brand color for CTAs, accents, and highlights
Black
Primary text and dark backgrounds
White
Light backgrounds and contrast text
Typography
Our typography system balances professionalism with technical credibility. Use these fonts consistently for all brand communications.
PRIMARY
Archivo
Headings, body text, UI
MONOSPACE
Source Code Pro
Code snippets, technical content
LOGO
DM Sans
Logo lockup only
Typographic Scale
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Body Large - Perfect for lead paragraphs and important content
Body - Standard paragraph text for readability and comfort
Small - Captions, labels, and secondary information
Ready to Build Your Brand?
See what a complete brand system could do for your business. Let's talk.
Let's Build Your Brand →