Question 1

What types of companies do you work with?

Accepted Answer

We work with four main types of clients: PE firms and their portfolio companies (fixing the digital debt inherited at acquisition), industrial distributors (building B2B ecommerce and ERP integrations for complex catalogs), service providers (building the brand and digital presence that wins new business), and ecommerce brands (building the platform, brand, and marketing infrastructure to scale). The common thread is businesses with real revenue and real products that are being held back by outdated or missing digital infrastructure.

Question 2

How much does web development cost?

Accepted Answer

Our projects typically range from $15,000 to $150,000+ depending on complexity. For ongoing support, our monthly retainers start at $5,000/month. We offer custom quotes based on your specific needs, whether that's a new website build, ERP integration, or comprehensive digital marketing strategy. We also offer equity partnerships for qualifying startups.

Question 3

Do you integrate with ERP systems like SAP, NetSuite, or Microsoft Dynamics?

Accepted Answer

Yes, ERP integration is one of our core specialties. We regularly integrate with SAP, NetSuite, Microsoft Dynamics, Epicor, Infor, and other enterprise systems. This includes product catalog syncing, inventory management, order processing, and customer data integration to ensure your website and business systems work seamlessly together.

Question 4

What is your typical project timeline?

Accepted Answer

A standard website or application typically takes 8-16 weeks from kickoff to launch, depending on complexity. This includes discovery, design, development, integrations, content migration, and testing. For ongoing monthly retainers, we work in 2-week sprints with continuous improvements and optimizations.

Question 5

How do you measure ROI for B2B digital marketing?

Accepted Answer

We track multiple KPIs including qualified lead generation, cost per lead, conversion rates, revenue attribution, and sales cycle length. Our clients see an average of 147% ROI increase within the first year. We use GA4 analytics, custom attribution modeling, and CRM integration to track every touchpoint in your long B2B sales cycle.

Question 6

What platforms do you build on?

Accepted Answer

We primarily build with React and Next.js for custom web applications, and Shopify Plus for B2B ecommerce. We also work with headless CMS solutions, custom APIs, and can modernize legacy systems. Our technology choices are always based on your specific business requirements, scalability needs, and long-term maintenance considerations.

Question 7

Do you offer ongoing support and maintenance?

Accepted Answer

Yes, most of our clients work with us on monthly retainers for ongoing support, optimization, and growth initiatives. This includes technical maintenance, security updates, performance optimization, content updates, digital marketing management, and continuous conversion rate optimization. Our average client partnership lasts 48 months.

Question 8

Can you help with Google Ads and paid advertising?

Accepted Answer

Absolutely. We specialize in Google Ads for B2B and ecommerce companies, including search campaigns, display advertising, remarketing, and YouTube ads. We understand long sales cycles and focus on qualified lead generation rather than just traffic. This includes attribution modeling to track ROI across multiple touchpoints before a sale.

The People BehindBreakpoint

The People Behind
Breakpoint